Audio marketing
Serendipity is taking a trip to Westmorland offered up by the other half who happens to be making an excursion northbound on the M6 to rendezvous with fellow charity representatives. There, sat on a...
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Whenever I start working on an audio marketing strategy with a client I have a set list of questions that help us understand what we can achieve, together. It’s about the only thing in The Podcast Guy...
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Audio marketing is podcasting 3.0
After spending an eternity working on, in and researching audio marketing, I’m convinced today we’re in the era of podcasting 3.0 – and I want to tell you why. First I’m going to deliver a summary for...
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6 reasons business podcasting rules
If there’s one thing we learned from the credit crunch, it’s that austerity doesn’t necessarily equate to calamity. Squeeze - and smile... Resourcefulness is all around us. Tightening belts means we...
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It’s time to get engaged…
Ask any passionate podcaster about the state of the industry in 2011 and you’ll know we’re finally starting to see the medium’s potential being realised. That some of the biggest names in entertainment...
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